![]() And the release strategy worked perfectly back in 2016, when building momentum and establishing an audience were essential for the fledgling – it seemingly paid similar dividends for Sweet Tooth in 2021. Going all at once clearly hasn’t done Stranger Things 4 any harm as it sits pretty at the top of the Netflix charts. (Image credit: Netflxi) Back to the old status quo Max's big episode deserved more time in the spotlight. But in a market crowded with quality TV – within days of Stranger Things 4’s debut, we were treated to the launches of Obi-Wan Kenobi, The Boys season 3 and Ms Marvel – where do you find nine hours to binge seven episodes of one show just to avoid spoilers? This leaves you with a choice – either shut yourself off from the internet, or embrace that binge. Negotiating social media or online news stories becomes a minefield, as even vague hints or headlines are liable to spoil a key development from an episode you’re yet to watch. Moments that could have been the driving force behind discussions at water coolers (other locations for pop culture chat are available) are just things that happened, as we all exist in a state of conversational paralysis, desperately trying to avoid spoilers for ourselves – and, if you’re a decent human being, others. The undeniable gratification you get from moving instantly onto the next episode can’t mask the fact that brilliant TV moments are simply being absorbed into the ever-expanding mass of Stranger Things content, vaguely remembered but never the focus of the conversation. Or even get to the bottom of Victor Creel’s recollections about that creepy haunted mansion. Or come up with theories about Dr Brenner’s return from the dead. They may be longer than ever, but none of the season 4 installments has felt over-stretched – indeed, each one leaves you with so much to unpack that they deserve to be contemplated on their own terms.ĭropping the episodes simultaneously has denied us the chance to have collective discussions about Kate Bush’s ‘Running up that Hill’ saving Max from death-by-Vecna. Each one is a movie in all but name, and they should be celebrated as the pop culture events they are. And releasing all seven episodes at once is doing them a disservice. ![]()
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